This partnership with ParkShoppingBarigüi was the fulfillment of a big dream for us. The event was a social marketing action, in which PKB sponsored a GoodTruck social action on behalf of Multiplan's Multiplique o Bem project. We invited 12 digital influencers to participate in an immersion in volunteering, and the result was incredible. This was one of the first events of 2020, and for us it was the best possible way to welcome the new year.
We welcomed our guests at the PKB event center, ParkCultural, for a morning full of learning and insights. Our founder and facilitator Gabrielle Mahamud presented various activities and dynamics so that the group could reflect on privileges, inequality, conscious consumption and sustainability. Both PKB and the influencers made a complete coverage of everything that happened throughout the day, in order to disseminate this information to all the public that follows them via social networks.
The afternoon was full of laughter and fun. We set up a kitchen especially for this event, and all the volunteers got their hands dirty (literally). Using only inputs that were rescued from the CEASA food bank and donations from partner industries, this team produced more than 250 delicious dishes of potato gnocchi with tomato sauce, rice, vegetable mix and salads!
To complete the day, we went to the Nova Primavera community - which is close to the mall - and distributed the dishes. As we were in January and close to the return to school, we also brought donations of dozens of school supplies kits and distributed them to the children! This was a super special and unforgettable day for all of us. Check it out:
Our first corporate volunteering event outside Paraná and with a public company! The action with CELESC (the company responsible for the commercialization and distribution of electricity in Santa Catarina), was overly special. The team of volunteers was made up of 15 employees in the service area at Joinville headquarters, and everything happened in an atmosphere of great union and collaboration.
We met at CELESC headquarters and the whole morning was dedicated to the presentation of our methodology - dynamics, conversations and hands-on activities. This time, we planned to meet the specific needs requested by them, including concepts about healthy interpersonal relationships and the construction of a good working environment in addition to the traditional issues of social inequality, sustainability and empathy.
In the afternoon, we went to the UNISOCIESC kitchen and prepared delicious meals using ingredients that were collected from the surplus of local supermarkets and street markets, and which, despite being in perfect condition, were ready to go to waste. It was a fun, memorable and learning-filled afternoon.
In the third and final stage of the event, the team brought about 130 meals to distribute to some families living in a peripheral area of Joinville, and for this we had the support of local residents, who helped us in the conduct of this process. More than just the delivery of individual meals, this moment was also one of many meaningful conversations between volunteers and residents, providing a very exciting moment for everyone involved. In the video below you can see some of the most incredible moments of this action and also the testimony of some volunteers:
Grupo Boticário – Time Perfumaria
This was certainly one of the events that made history for us. Our goal was to promote an end-of-year social action to celebrate the fulfilled goals and dreams of the Boticário Group's perfumery team throughout 2019. The group consists of 47 employees, including assistants and researchers, who take care of fragrances, packaging, projects and everything that involves the Group's perfumery. The most special part is that it was our only corporate volunteer event involving children to date.
We welcomed the volunteers in the morning with a delicious snack served in the event center of the Hotel Slaviero Essential, where we began our sequence of activities, facilitations and conversations on the issues of inequality, social vulnerability and sustainability. It was a very productive and insightful morning! This moment of awareness is very important, as it is right there that we plant the seeds of change in the hearts of the participants and encourage them to leave that event willing to do more for the world in which we live.
After lunch, we took them to institution Lar Mãe Maria, in São José dos Pinhais - PR, where around 50 babies, children and adolescents live under the temporary supervision of the Home. It was a very fun and special afternoon! The volunteers were divided into 2 groups that were alternating. One of them played games and entertained the children in the sports gym that the space offers, and the other group was in the kitchen preparing an incredible snack that was served in the late afternoon - including pizza, pies, quibe and fruit salad. One observation: the children also participated in this moment in the kitchen very hands-on! Everything happened under the supervision of our team.
At the end of that full of energy, games and gastronomic workshops day, everyone enjoyed the shared snack and went on to the most special moment of all: the delivery of gifts, after all, Christmas was close! The perfumery team bought a gift for each resident child in the Home, and also provided costumes for Santa and Mrs. Claus. And that was how, with a flourish, we ended this very moment. Check out the best moments:
Grupo Boticário – Time Make
The volunteer action with the Makeup team of Boticário Group was beautiful, exciting and unforgettable. We thought about the event as the celebration and closing of the year 2019, after all, it was the last official activity that the team carried out outside the work environment. In total, 45 employees participated, including pharmacists and chemical engineers, all responsible for the development of Boticário Group's makeup lines.
Our morning started inside the Group's headquarters where we presented our methodology and carried out hands-on activities, facilitations and meditations. We worked hard on issues such as empathy and compassion, and we also raised awareness among the group about the issues of social vulnerability, inequality and food waste. In the afternoon, we took the team to the institution Lar Jesus Maria José, which is in São José dos Pinhais - PR, for a sequence of activities that was sure to leave any eye watery. This Home is shelter to more than 100 elderly people who used to live in vulnerable situations (they suffered abuse from their family or ended up living on the street, for example) and now have a much healthier and more dignified life, thanks to the care of the team of caregivers, doctors and nurses who work there.
Our volunteers were divided into 3 teams and performed different functions throughout that special afternoon: a team responsible for games and playing, bringing music and fun to the residents of the home (there was even a bingo!); a beauty team, which brought products from the Boticário Group and gifted the residents of the Home with a “makeover day”, doing makeup, nails and hair; and of course, the kitchen team, which was responsible for preparing a delicious dinner for all residents and staff of the Home.
At the end of the day, we also delivered a personalized gift to each elderly resident and hundreds of donations of hygiene and cleaning items to the Home administration. We had a beautiful closing, with an emotional speech by the founder of the institution, Maria José, and we all returned home with a super warm and transformed heart. These memories make us miss that day! Watch the best moments:
Grupo Boticário – Time AP+AR
Our first event for Boticário Group was one of the most special and striking in our history. The management of the AP + AR team (team responsible for the research and development of O Boticário's products and packaging) wanted to promote a solidarity action with and for its almost 90 employees, with the objective of doing good, awakening a more empathic outlook and promoting greater team connection and unity. This action took place on October 11, 2019, and lasted for more than 10 hours of immersion.
The team was welcomed with a delicious breakfast at the Hotel Centro Europeu and spent the entire morning in the midst of facilitations, dynamics and guided meditations. It is at this point that our methodology is presented and participants begin to question their behaviors, consumption habits and the way they interact with people and contexts different from their own. Our goal there was to try to burst bubbles and established preconceptions; to practice active listening and to raise awareness about the problems of social inequality and food waste.